Alpha Plumbing Brand Style Guide

Brand Style Guide

A style guide is a set of standards for a brand’s overall identity in order to ensure that a systematic appearance is given amongst all materials.

Download Logo Files

Brand Colors

Alpha Plumbing’s primary color is red. Red is a rich color with an even richer history. Use of the pigment can be traced way back to Ancient Egypt where it was considered both a color of vitality and celebration. From here on, red was a staple hue throughout history, used in ancient Grecian murals, in Byzantine clothing to signal status and wealth, and heavily applied throughout art movements ranging from the Renaissance through to modern day art.

RED

#e20b00

Secondary Colors

Gunmetal Gray
#545454

A very deep shade of gray mixed with blue, gunmetal gray brings to mind the toughness of metal.

Charcoal
#232323

Not to be confused with gray, charcoal is one of the most versatile colors. Gray is a mixture of white and black, but charcoal has a hint of blue added to the mix.

Slate
#C0C2C9

Slate gets its name from the rock used as a popular building material. It most often refers to a medium-dark gray with hints of blue.

MISSION

Our mission at Alpha Plumbing is providing professional and reasonably priced plumbing solutions with pride, honesty and originality.

Positioning Statement

Alpha Backflow and Plumbing strives to providing professional and reasonably priced plumbing solutions to the local Snohomish County homeowner.

Benefit to Customer

Depending on the service provided, we either offer sustainable products with proper maintenance, or the ability to use a product again after we repair or install it.

Five Words that Represent Our Brand

Affordable
Honest
Local
Durable
Dependable

Value Proposition

We solve your problems by showing up when we say we will, charging you what we say we will, and providing the dependable, sustainable plumbing you need!

Messaging

We are your local, friendly plumber. We will not break your bank. We are reliable, affordable, and dependable.

Logo

Standard Configuration

The standard logo configuration uses Alpha Red (#e20b00) and Gunmetal Gray (#545454) for the logo mark and Charcoal (#232323) for the logo type.

Solid color variation

Dark Backgroud Configurations

These alternate color configurations can be used as needed for dark background applications. Under no circumstances should the logo be represented in colors outside the corporate palette of red, gray and white.